C.A.R.E Leadership
Your guide to creating a World-Class Culture

Peter van Stralen helped turn his family's lawn mowing business into a multi-national, multimillion dollar franchise brand by establishing a “culture of C.A.R.E.” as the centerpiece of the organization.

This book explains how he did it, and how you can too.

You’ll Learn:

  • How to inspire greatness in your team members and unleash their full potential.
  • How to get the all important "Buy-in" to company initiatives, values and culture.
  • How to gain control of your business through "proper delegation" and the empowerment of team members.
  • How to use 8 simple yet powerful principles to build a unified team and produce incredible business results.
Buy It Now
  • Peter van Stralen knows that when you care about your team, they will pass along that caring attitude to your customers, and success will follow. If  you haven’t yet created a culture of care in your organization, read C.A.R.E. Leadership and make it happen.”


    Ken Blanchard

    Author of One Minute Manager
  • There is much to admire about this work and a great deal that could be said to recommend its reading. At its essence, however, I would say this: If you are seeking both significance and success and realize that going to work every day for a dollar is the height of poverty thinking — then C.A.R.E. Leadership is for you.”

    Jim Amos

    Former CEO of Mail Boxes Etc.
  • In C.A.R.E. Leadership, Peter explains one of the most important lessons in business. It’s not just about making money; it’s about doing good, and The Grounds Guys are doing a great deal of good, thanks to the solid foundation the van Stralen Family has built. Their CARE Leadership approach is creating a wake of other CARE Leaders.

    Dina Dwyer-Owens

    Co-Chair, Undercover Boss and Former CEO of The Dwyer Group
  • This is an impressive and refreshing book. Peter van Stralen’s journey of how he and his brothers literally built the Ground Guys from the ground up is entertaining, informative, and inspiring. Peter writes with the conviction of someone who has truly put their ideas to the test."


    Greg Nathan

    Founder of The Franchise Relations Institute
  • This book is a must-read for anyone in a leadership position. Whether you’re an experienced leader looking for new perspective or a new leader looking for best practices, this is the book for you. Your time will be well spent and your leadership will be reinvigorated.”


    Lorraine McLaughlin,

    CEO of The Canadian Franchise Assoc.

Peter van Stralen

About the Author

Peter van Stralen is a highly sought after and nationally admired author and keynote speaker. His engaging talks have influenced numerous leaders, managers and business owners to build better lives, teams and company cultures.

C.A.R.E. Leadership shares the van Stralen brothers’ extraordinary story and shows how eight simple but powerful leadership principles derived from the code of C.A.R.E. will enable your company to thrive, too.  It’s all about the culture, author Peter van Stralen argues, and

 each one of the principles — from “Create a Remarkable Experience”to “Be Humble” to “Listen Well and Communicate with Respect”—gets leaders one step closer to creating a team that is competent, fun, fulfilled, engaged, and committed to giving customers the best service possible.